Hard landing soft take-off

May 1 holiday after the first week, we went to Guangzhou, Foshan, called on the Vanke, Barrie Cook, the local subsidiary of the Group General Manager of the project company or marketing manager, and visit a number of items, the main impression of the following: Guangfo real estate market is still adjusting continuation of the trend, the volume is gradually rebounded, but have not yet reached full recovery stage, although the market prices Guangfo Zigao point has come down about 20 percent, there is no serious speculative bubble This is Guangfo market and the biggest difference between Shenzhen. Recent market in Guangzhou May 1, the Guangzhou market showed signs of ease back slightly, Kanpan customers increased significantly. In particular, the downtown areas of the project is more popular Wong. However, the remote location, supporting the project was not yet ripe for sale situation is not optimistic. Guangzhou, the current average price of about 9,300 yuan / square meters, down from a high of nearly 20 percent over last year but still slightly higher than the average. From the affordability, housing prices in Guangzhou is not particularly overvalued. According to the data Vanke Guangzhou, the Guangzhou with the public about one-third of the income for the Housing, this proportion in our view should be appropriate. On the other hand, the Guangzhou property market buyers mainly to local self-occupied, foreign investors accounted less than 10 percent. Compared with Shenzhen, the proportion of this is obviously not the. Recent market in Foshan 2007, the Foshan area of commercial housing turnover reached 7.6 million square meters, more than Shenzhen, Guangzhou become second only to the province's second-largest regional market. From 2005 onwards, the real estate market in Foshan, a significant volume and price Qisheng trend. 2007, and other areas like Guangdong, Foshan prices there rose the situation: the central area of conventional price growth of about 50% -60%. From the fourth quarter of last year, the Foshan to enter the real estate market adjustment. 08 turnover the first quarter of year-over-year decline of 55 percent. April contract data has not been announced, but the circumstances brass fitting were better in March. "May 1", the people Kanfang purchases have increased, but according to local developers said "no particular event said." For the future market trend, developers believe that "The third quarter will be better than one, four (07) quarter, prices may be slightly reduced, but the rate will not be great." "The 000-strokes" in the Guangfo market advantages and disadvantages compared From the project location and with the cost point of view, the real estate occupied Poly obvious advantages in product development, Vanke implement its "good in both speed up" the development strategy, the comprehensive development of a capability to win the other three discs; payment to the Group's strengths lies in Design Innovation, but the development cycle is longer, slower turnover project; investment into the real estate market the latest, with the higher cost. Comprehensive assessment of Vanke and Poly has a competitive advantage, and later as the Golden Group and real estate investment, the market is still in the initial period of adaptation and brands, compared with the previous two fully demonstrated the gap. May 1 holiday after the first week, we went to Guangzhou, Foshan, the local real estate market conducted field research. We visited the Vanke, Barrie Cook, the local project company and the Group General Manager, Marketing Manager of the subsidiary at the same time, field visits Guangzhou Vanke the domain Lanwan, 000 Kekang Court, Vanke Lai Court, Bao Li Xin Yu Guangzhou Garden , Bao Li Xi-Bay, Guangzhou and the Lai Lake City, Foshan Vanke the domain Monte Vista, Foshan Poly Garden, Foshan Jin Choi, and 9-long projects. Through interviews and field research, we have reached the following major observations: 1, Guangfo real estate market is still adjusting continuation of the trend, the volume is gradually rebounded, but have not yet reached full recovery stage; May 1, Kanfang an increase in the number brass fitting of purchases, but compared with previous years is still a certain gap between But with the Shenzhen are different, we believe that the market does not exist Guangfo serious speculative bubble; 2, Guangfo market prices Zigao point has come down about 20 percent. At present, the market prices of some confusion, take the initiative to open lower after the price adjustment of the sales floor, the new situation has improved, but some other old was restricted by the high turnover early, not easily reduced prices were little, but unless the big macroeconomic The turning point, housing prices continued to fall Guangfo space is not large; 3, through the "million-strokes of the" four major developers of the project location, with the cost, development capacity, marketing strategies and sales comparisons, we found that brass fitting Vanke and Poly occupy distinct advantage, and then enter the market and the China Merchants The adjustment in the market will face greater pressure.